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| Listener Active provides a number of features that address the 3 key areas of your
business: |
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| 1. Attract and Interact with your audience |
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| 2. Understand who your audience is and what they want |
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| 3. Capitalize on the needs of your market |
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| Interact with your audience to: |
- Increase listener satisfaction and involvement
- Increase listener loyalty so they will come back time and time again
- Increase audience attention span and ‘stickiness’
- Increase audience attention depth
- Communicate with your audience when they are not listening to the radio
- Maintain your station’s exposure to your audience through multiple media
channels – not just radio
- Maximize the ability to build personal relationships with your listeners
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| The tools to attract and interact with your audience are contained in the Automated
Listener Management system, which includes: |
- Song inquiry
- Requests
- Competitions
- Auctions
- DJ chat
- Advertising
- Promotions
- List building
- Broadcasting
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| Understand who your audience is and what they want: |
- What hobbies and interests your listeners have
- What songs your listeners really like the most
- Where your listeners are in real-time
- How your audience listens to your station – in the car, at home, etc.
- What contents and promos are your listeners responding to
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| The tools to capture, analyze and understand the market data of your audience are
contained in the Automated In-Depth Real-time Audience reporting system, which
includes: |
- Listening trends (real-time and surveyed)
- Music trends
- Listener attention rates
- Listener passion rates
- Demographics
- Psychographics
- Geographical location information
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| Capitalize on the needs of your market by: |
- Monetizing audience market trends
- Maximizing content relevance to your particular audience
- Increasing advertiser spending in key demographics
- Increasing listener response rates
- Creating multiple revenue streams with the Listener Active system
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| The Goal - Maximize your station's performance |
Listener Active not only has the expertise to seamlessly integrate technologies to
provide an Interactive Radio system for you, but also has the backend systems and
resources to make your radio station a success. These systems include: |
- Intelligent automated content relevance systems
- Intelligent music trend recommendation systems
- Quick access reports
- Automated user help
- Live user support Listener Active forums, and marketing systems
- Maximize manager (A dedicated LA team member ensures that you maximize
your value from LA)
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Our Iron-clad Guarantee: If you are not completely amazed by what Listener Active
technology can do for your business in 45 days, you can use it free of charge for 2
years! |
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